Thursday, April 3, 2014

Personal Branding ETL523 Module 4.1

1. Why is it important to foster a global approach to digital citizenship?
As Julie Lindsay pointed out, whenever we are on the net we are working in the global world (Lindsay, 2014, Module 4.1). Consequently, we are inviting the global world into our lives every time we use the internet. Additionally, and more importantly, it allows us to learn from what is happening in other countries and cultures. By doing this, if we keep an open mind, we are then able to see issues and ideas through a different cultural filter than our own.

2. What are the most important considerations when developing a professional personal brand?
I think the most important consideration is to keep one's personal life and one's professional life separate. This can be achieved by not using a real name in the personal world or a part of your name. Another consideration is not to post anything in either field that you would not want your boss or your grandparents to see.
The following infographic from Lisa Nielsen, (is an excellent summary of how to create a positive digital citizenship.


Here is an excerpt from it:




 Or supporting students to develop their personal brand?
I am working in a primary school and I think educating the children regarding their digital footprint is vital.  After surveying our children I have learnt that 70% are unaware of what a digital footprint is. This is their opportunity to ensure that they have a useful online presence that will help them get employment in the future.
Bearing this in mind, I think the most important considerations for the children is that they understand that whatever they put on the net is permanent and that it can be changed and stored on any computer. Furthermore, they should always make sure they log out when using a public computer or even at home. To help their parents guide them, they need to share their usernames and passwords with their parents. Having a phone or use of a computer at home is not a right, that is , if they don't include their parents with what they are doing online then they should not be  allowed to use ICT at home.

3.What is your school doing in this area?
We are teaching digital citizenship next term to the Stage 3 children. Furthermore, they are having a visiting speaker talk to them about this issue next term as well. I will be designing a unit of work for the library next term in which they will be asked to design resources for the Stage 2 children about various issues surrounding digital citizenship. It is going to be like the work we are doing but at a much simpler level.

References:
Lindsay,J. (2014).   Globalisation of information and learning. [ETL523 Module 4.1]. Retrieved April 2, 2014 from Charles Sturt University website: http://digital.csu.edu.au/etl523/module-4-supporting-the-digital-learner/4-1-globalisation-of-information-learning/.

Nielsen, L. (2012, October 29). 4 things you need to know to help your students manage their online reputation by [Blog post].
Retrieved from http://theinnovativeeducator.blogspot.co.uk/2012/10/4-things-you-need-to-know-to-help-your.html.

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